Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 28

Observe any business in your community. Examine what it does, what products or services it provides, its pricing policy, its promotions, or any other aspect of its business. Try to determine whether you, as manager of the business, would have conducted research to determine the firm's products, their design, features, prices, promotion, and so on. If you decide that you would not have conducted marketing research on a given area, explain why.