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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 21
Define each of the following types of variables and give an example of each in an experiment designed to determine the effects of an advertising campaign: independent, dependent, extraneous, control group, experimental group.
Explanation
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Independent variable:
An independent va...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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