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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 12
Go to the website of Nielsen, at http://nielsen.com/. Select the region or country in which you live. Look at the services provided by Nielsen and read about them. Which ones would you classify as (a) syndicated data and (b) standardized services?
Explanation
Verified
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Mr. X selects country Y.
Consider the me...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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