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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 9
Discuss why a researcher would or would not use a mixed-mode survey. Give an example to illustrate your points.
Explanation
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Mixed mode survey utilizes various modes...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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