Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 6

Compu-Ask Corporation has developed a stand-alone computerized interview system that can be adapted to almost any type of survey. It can fit on a palm-sized computer, and the respondent directly answers questions using a stylus once the interviewer has started up the program. Indicate the appropriateness of this interviewing system in each of the following cases:
a. A survey of plant managers concerning a new type of hazardous-waste disposal system
b. A survey of high school teachers to see if they are interested in a company's DVDs of educational public broadcast television programs
c. A survey of consumers to determine their reactions to a nonrefrigerated variety of yogurt