Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 8

Aresearcher is pondering what survey mode to use for a client who markets a home security system for apartment dwellers. The system comprises sensors that are pressed onto all of the windows and magnetic strips that are glued to each door. Once plugged into an electric socket and activated with a switch box, the system emits a loud alarm and simulates a barking guard dog when an intruder trips one of the sensors. The client wants to know how many apartment dwellers in the United States are aware of the system, what they think of it, and how likely they are to buy it in the coming year. Which consideration factors are positive and which ones are negative for each of the following survey modes:
(a) in-home interview,
(b) mall-intercept survey,
(c) online survey,
(d) drop-off survey, and
(e) CATI survey?