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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 28
What is meant by the "level of measurement"? Identify and define the two levels of measurement described in this chapter.
Explanation
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Level of measurement:
• Level of measur...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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