expand icon
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 1
Distinguish a synthetic number scale from a synthetic label scale. What do these two types of scales have in common, and how do they differ?
Explanation
Verified
like image
like image

Synthetic number scale:
• If the resear...

close menu
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
cross icon