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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 11
Distinguish among a modified Likert scale, a semantic differential scale, and a Stapel scale.
Explanation
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Modified Likert scale:
• The modified L...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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