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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 15
What consideration should be foremost in a researcher's decision to use a symmetric synthetic rating scale versus a nonsymmetric one?
Explanation
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Symmetric synthetic scale incorporates a...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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