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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 18
What is an "anchor" and how does an anchor give a context to an n -point scale?
Explanation
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The lowest number (1) and the maximum nu...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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