Chat with AI
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 27
Pick any fast-food chain (McDonald's, KFC, etc.) and construct a scale that measures the performance of that chain's units. Use a one-way labeled scale that measures the chain on at least five performance attributes that you think are relevant. Be sure to include any instructions for the respondents.
Explanation
Verified
Verified
A one-way labeled scale helps to measure...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
