Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 5

The Marketing Club at your university is thinking about undertaking a moneymaking project. All coeds will be invited to compete, and twelve will be selected to be in the "Girls of (insert your school) University" calendar. All photographs will be taken by a professional photographer and tastefully done. Some club members are concerned about the reactions of other students who might think that the calendar will degrade women. Taking each of the "don'ts" of question wording, write a question that would tend to bias answers such that the responses would tend to support the view that the calendar is degrading. Indicate how the question is in error, and provide a version that is in better form.