Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 7

Panther Martin invents and markets various types of fishing lures. In an effort to survey the reactions of potential buyers, the company hires a research firm to intercept fishermen at boat launches, secure their cooperation to use a Panther Martin lure under development sometime during their fishing trip that day, meet them when they return, and verbally administer questions to them. As an incentive, each respondent will receive three lures to try that day, and five more will be given to each fisherman who answers the questions at the end of the fishing trip.
What opening comments should be verbalized when approaching fishermen who are launching their boats? Draft a script to be used when asking these fishermen to take part in the survey.