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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 29
Explain why the Literary Digest survey of the Landon/ Roosevelt election was so incorrect.
Explanation
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Sample frame error comprises the differe...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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