Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 6

Here are some numbers that you can use to sharpen your computational skills for sample size determination. Crest toothpaste is reviewing plans for its annual survey of toothpaste purchasers. With each case that follows, calculate the sample size pertaining to the key variable under consideration. Where information is missing, provide reasonable assumptions. You can check your computations by using the sample size calculation feature of the XL Data Analyst.