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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 24
In a survey on magazine subscriptions, respondents write in the names of magazines they subscribe to regularly. What measures of central tendency can be used? Which is the most appropriate and why?
Explanation
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Verified
In this case, the respondents are writin...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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