Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 26

Amanager has commissioned research on a special marketing problem. He is scheduled to brief the board of directors on the problem's resolution in video conference tomorrow morning. The research director works late that night in the downtown San Francisco headquarters and completes the summarization data analysis, which will be sufficient for the presentation. However, less than an hour before the meeting, the manager calls him for an earlymorning briefing on the survey's basic findings. The researcher looks around in his office and an idea flashes in his head. He immediately grabs a blank questionnaire. What is he about to do to facilitate the quick communication of the study's basic findings to the manager?