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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 15
A researcher has conducted a survey for Michelob Light beer. There are two questions in the survey being investigated in the following cross-tabulation table.
The computed chi-square value of 81.6 is greater than the chi-square table critical value of 3.8. Interpret the researcher's findings.
The computed chi-square value of 81.6 is greater than the chi-square table critical value of 3.8. Interpret the researcher's findings.Explanation
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Chi-square
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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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