Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 19

A pizza delivery company like Domino's Pizza wants to predict how many of its pizzas customers order per month. A multiple regression analysis finds the following statistically significant results.
Compute the predicted number of pizzas ordered per month by each of the following three pizza customers.
a. Aman who strongly agrees that pizza is a large part of his diet but strongly disagrees that he worries about pizza calories
b. A woman who is neutral about pizza being a large part of her diet and who somewhat agrees that she worries about calories in pizzas
c. A man who somewhat disagrees that he worries about pizza calories and is neutral about pizza being a large part of his diet