Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 17

Visit your library and ask your reference librarian if he or she is aware of any marketing research reports (you can also ask for "reports written by faculty of the university") that have been placed in the library. Chances are good that you will be able to find several reports of various kinds. Examine the reports. What commonalities do they have in terms of the sections that the authors have created? Look at the sections carefully. What types of issues were addressed in the introduction section? The method section? How did the authors organize all of the information reported in the findings section? Are recommendations different from conclusions