Introduction to Management Science 12th Edition by Bernard Taylor

Exercise 6

Alex Wall is shopping for a new four-wheel-drive utility vehicle and has identified three models from which she will choose-an Explorer, a Trooper, and a Passport. She will make her selection based on Consumer Digest ratings, price, and each vehicle's appearance. Following are Alex's pairwise comparisons for the vehicles for each of her criteria and her criteria preferences:



Using AHP, determine which vehicle Alex should purchase.