Retailing Management 8th Edition by Michael Levy,Barton Weitz

Exercise 115

Walmart says that it creates new markets for smalland medium-size businesses and that it supports growth and innovation for these businesses. For some of these suppliers, Walmart is their primary customer and thus the business owners have little choice about adopting Walmart's standards. Do you think this is fair Do you think Walmart's powerful position helps these business owners or hinders them