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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 14
What is next for Yankee Holding Company, in general Consider the three distinct brands under the ownership of Yankee Holding Company-YCC, Illuminations, and Aroma Naturals. Examine the Web sites of each (yankeecandle.com, illuminations. com, and aromanaturals.com). For this set of offerings, develop a SWOT analysis for Yankee Holding Company.
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The case describes the ability of compan...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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