Retailing Management 8th Edition by Michael Levy,Barton Weitz

Exercise 7

Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with limited income (See the table). What can the national retail chain do to increase the chances of the retired couple patronizing its dealership You can use the multiattribute model template on the student side of the book's Web site to analyze this information.
Reference Table: