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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 11
Assume you are interested in opening a restaurant in your town. Go through the steps in the strategic planning process shown in Exhibit 5-7. Focus on conducting a situation audit of the local restaurant market, identifying and evaluating alternatives, and selecting a target market and a retail mix for the restaurant.
Reference Exhibit 5-7:
Reference Exhibit 5-7:
Explanation
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(1) Define the Business's Mission: Looki...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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