Retailing Management 8th Edition by Michael Levy,Barton Weitz

Exercise 4

Amazon.com started as an Internet retailer selling books. Then it pursued a variety of growth opportunities including expanded to groceries, DVDs, apparel, software, travel services; introducing e-readers (Kindle); operating the Internet channel for other retailers; and hosting virtual stores for small, independent retailers. Evaluate these growth opportunities in terms of the probability that they will be profitable businesses for Amazon.com. What competitive advantages does Amazon.com bring to each of these businesses