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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 6
Which of the following types of retailers do you think would benefit most from instituting CRM program: (a) supermarkets, (b) banks, (c) automobile dealers, or (d) consumer electronic retailers Why
Explanation
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Customer relationship management (CRM) r...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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