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book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

Edition 8ISBN: 978-0073530024
book Retailing Management 8th Edition by Michael Levy,Barton Weitz cover

Retailing Management 8th Edition by Michael Levy,Barton Weitz

Edition 8ISBN: 978-0073530024
Exercise 1
What are the positive and negative aspects of direct marketing from the customer's perspective
Explanation
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Direct marketing refers to the type of m...

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Retailing Management 8th Edition by Michael Levy,Barton Weitz
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