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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 2
Review Exhibit 15.2, "Kinds of Sales Promotion," and describe which of these consumer promotions have been successful with you as a consumer. Which ones have not been successful Explain your responses.
Explanation
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Verified
Sales promotions are special incentives ...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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