Retailing Management 8th Edition by Michael Levy,Barton Weitz

Exercise 10

How can signage and graphics help both customers and retailers Consider the following types of retail formats that you likely have visited in the past: discount store, department store, office super store, and a card and gift store. Describe which retail formats have implemented the best practices for coordinating signs and graphics with each store's image and which formats should improve this aspect of their store layout, design, and visual merchandising.