Managerial Economics 13th Edition by James McGuigan,Charles Moyer,Frederick Harris

Exercise 7

Using the data in Table for the Sherwin-Williams Company, estimate a multiplicative exponential demand model (see Equation) for paint sales.
TABLE SOFT DRINK DEMAND DATA (AVAILABLE AS AN EXCEL FILE ON THIS BOOK'S WEB SITE)


b. Compare the results in part (a) (i.e., parameter estimates, standard errors, statistical significance) with the linear model developed in the chapter.