Managerial Economics 13th Edition by James McGuigan,Charles Moyer,Frederick Harris

Exercise 4

Profit Margins on the Amazon Kindle8
Amazon's new tablet computer, the Kindle Fire, has slim margins at its $199 retail price. Admittedly, this product is trying to change the way we read books. It is therefore positioned so as to penetrate a revolutionary new target market, the twentysomethings who are comfortable never actually holding hard copies of their textbooks, novels, newspapers, or magazines.
Listed here is data on hardware components, software licensing, and other costs: display screen $35, touchscreen $25, assembly labor $11, battery $12, processor chip $18, advertising campaign $7, DRAM memory chip $5, software licenses $37, 8 GB memory module $8, wireless WiFi/Bluetooth $6, hardcase and other materials $34, R D expense $12, overhead $14.
What about Apple iPads Why would their margins be higher Be specific.