Management Fundamentals 5th Edition by Robert Lussier

Exercise 5

This exercise enables you to apply the strategic planning process to your college or university as an individual and/or group.
Objective
To develop your planning skills.
Step 1. Developing the Mission
1. What is the mission statement of your university/ college or school/department?
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2. Is the mission statement easy to remember?
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3. How would you improve the mission statement?
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Step 2. Analyzing the Environment
A. Conduct a five-force competitive analysis, like that in Exhibit 4-4 (page 131).
B. Complete a SWOT analysis.
1. SWOT analysis.

2. Determine the competitive advantage (if any) of your university/college or school/department.
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Step 3. Setting Objectives
What are some goals and objectives of your university/ college or school department?
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Step 4. Developing Strategies
1. Identify your university/college's or school/ department's:
A. Grand strategy:
B. Adaptive strategy:
C. Competitive strategy:
2. If it has a growth strategy, what is it?
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3. Where would you place your program/major on the BCG growth-share matrix?
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4. What stage of the product life cycle would a college education be in?
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Step 5. Implementing and Controlling Strategies
How would you rate your university/college's or school/ department's strategic planning? How could it be improved?
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Apply It
What did I learn from this experience? How will I use this knowledge in the future?
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Your instructor may ask you to do this Skill Builder in class in a group. If so, the instructor will provide you with any necessary information or additional instructions.