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book Management Fundamentals 5th Edition by Robert Lussier cover

Management Fundamentals 5th Edition by Robert Lussier

Edition 5ISBN: 978-1111577520
book Management Fundamentals 5th Edition by Robert Lussier cover

Management Fundamentals 5th Edition by Robert Lussier

Edition 5ISBN: 978-1111577520
Exercise 10
The following critical-thinking questions can be used for class discussion and/or as written assignments to develop communication skills. Be sure to give complete explanations for all questions.
Why would a business use a focus strategy rather than trying to appeal to all customers?
Explanation
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Focus is a form of marketing strategy wh...

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Management Fundamentals 5th Edition by Robert Lussier
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