Real Estate Principles 3rd Edition by David Ling,Wayne Archer

Exercise 2

You decide to open a real estate office in your community, but you know you would face stiff competition from established firms. You believe that one method of drawing attention to your firm and obtaining clients who would otherwise go to the established brokers is to advertise that you will sell any house in town and charge a commission of only $2,000. Do you believe such a marketing tactic would be successful Why or why not