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Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276 Exercise 7
For each of the three generic strategies (i.e., cost leadership, differentiation, and focus), which of the four competitive uses of information is most powerful ?
Explanation
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The marketers develop various service st...
Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
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