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Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276 Exercise 2
What are the organizational and marketing implications of considering a customer as a "partial employee ?"
Explanation
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Using a customer as a partial employee i...
Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
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