Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons

Exercise 19

Assume that you are a member of DynaSol's small marketing department and that the contract negotiations with GFI have fallen through irrevocably. The company's top management has decided to use your expertise to develop a forecast for the next 6 months (and, perhaps for the 6-month period following that one as well), because it must have some information on which to base a decision about expanding its operations. Develop such a forecast, and for the benefit of top management, note any reservations or qualifications you feel are vital to its understanding and use of the information.