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book International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett cover

International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

Edition 13ISBN: 978-0077606121
book International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett cover

International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

Edition 13ISBN: 978-0077606121
Exercise 12
Business is business, and every firm has to find ways to produce and market its goods. Why, then, might managers be unable to successfully apply the techniques and concepts they have learned in their own country to other areas of the world?
Explanation
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Business is a commercial activity that i...

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International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
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