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International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
Edition 13ISBN: 978-0077606121International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
Edition 13ISBN: 978-0077606121 Exercise 30
Why, in your opinion, do the authors regard the use of the self-reference criterion as "probably the biggest cause of international business blunders?" Can you think of an example?
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Self-reference criterion can be describe...
International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
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