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International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
Edition 13ISBN: 978-0077606121International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
Edition 13ISBN: 978-0077606121 Exercise 4
What are the main strengths and weaknesses of each of the competitive strategies: home replication, multidomestic, regional, global, and transnational? Under what circumstances might each strategy be more or less appropriate?
Explanation
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Competitive Strategy:
Competitor analys...
International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
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