International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

Exercise 4

Some companies use standardized organizational controls across their entire organization, in that the same control systems are used for each unit or operation worldwide. For example, companies such as Starbucks, Kentucky Fried Chicken, or McDonald's apply the same rigid quality controls throughout all aspects of their organizations, even as they expand internationally. Why would a company such as these impose rigorous corporate quality standards, regardless of the country in which it operates? What modifications in these quality standards, if any, should the company permit because of differences across nations or regions of the world? Why is the company allowing these modifications to occur?