expand icon
book International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett cover

International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

Edition 13ISBN: 978-0077606121
book International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett cover

International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

Edition 13ISBN: 978-0077606121
Exercise 1
Consider the market segment screening method. Take a lifestyle segment-say, people who like do-it-yourself home decorating. How would the segment screening method suggest that you go about identifying potential foreign markets?
Explanation
Verified
like image
like image

Consider the market segment screening me...

close menu
International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
cross icon