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International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
Edition 13ISBN: 978-0077606121International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
Edition 13ISBN: 978-0077606121 Exercise 16
What entry mode do fashion designers such as Pierre Cardin, and some high-tech firms like Texas Instruments, share in common? Why might this be an attractive option for entering foreign markets?
Explanation
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Licensing: Licensing means giving a gran...
International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett
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