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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 17
Create a matrix of types of needs and types of customers. Which customer types share the same types of needs or express needs in the same way? Which ones differ? Why? Relate your chart to the multi attribute matrix. How would your chart help you prepare to sell?
Explanation
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A matrix specifying the type of customer...
Selling 9th Edition by Stephen Castleberry,John Tanner
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