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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 1
"From the Buyer's Seat 6.1" described how some sellers try to get Macy's to buy clothing products that are too expensive. Assume that you are a seller who is selling clothing that is above Macy's price lines. What would you do?
Explanation
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Organization M buys clothing from the be...
Selling 9th Edition by Stephen Castleberry,John Tanner
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