
Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001
Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 13
Evaluate the following objectives for a sales call:
a. Show and demonstrate the entire line of 10 squash racquets.
b. Find out more about competitors' offerings under consideration.
c. Make the buyer believe what I say.
d. Determine which service the prospect is currently using for furniture cleaning and how much it costs.
e. Have the buyer agree to hold our next meeting at a quieter location.
f. Get an order for 15 carpet cleanings.
g. Make the buyer not worry about the fact that our newspaper has been in business only two years.
a. Show and demonstrate the entire line of 10 squash racquets.
b. Find out more about competitors' offerings under consideration.
c. Make the buyer believe what I say.
d. Determine which service the prospect is currently using for furniture cleaning and how much it costs.
e. Have the buyer agree to hold our next meeting at a quieter location.
f. Get an order for 15 carpet cleanings.
g. Make the buyer not worry about the fact that our newspaper has been in business only two years.
Explanation
a. To have the prospect agree for a hand...
Selling 9th Edition by Stephen Castleberry,John Tanner
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