Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 17

"Sales Technology 8.1" told about the use of social networking to gain information and hence do a better job of gaining the prospect's attention. Look at the profiles of two of your friends or contacts on LinkedIn, Facebook, or some other social networking site. Using strictly the information you find there, what are some ways you could gain that person's attention in a sales call, assuming you didn't actually know them before the call?