
Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001
Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 11
Marjorie Kemps spent considerable time working with a prospective buyer. She thought a good order would be forthcoming on her next call. A portion of her conversation with the buyer went as follows:
BUYER: You know, I like what I hear about your scaffolding and aerial lift service. But how can I be sure it will be available on the days that we need it for our next project?
MARJORIE: We've never had any real complaints before. I'm pretty sure they will be easily available.
BUYER: You are sure of that?
MARJORIE: Well, I've never heard of any problems that I can remember.
BUYER: [appearing unconvinced and looking at some papers on his desk without glancing up]: I'll let you know later what I plan to do. Thanks for dropping by.
How can you improve on Marjorie's answer to the buyer's concern?
BUYER: You know, I like what I hear about your scaffolding and aerial lift service. But how can I be sure it will be available on the days that we need it for our next project?
MARJORIE: We've never had any real complaints before. I'm pretty sure they will be easily available.
BUYER: You are sure of that?
MARJORIE: Well, I've never heard of any problems that I can remember.
BUYER: [appearing unconvinced and looking at some papers on his desk without glancing up]: I'll let you know later what I plan to do. Thanks for dropping by.
How can you improve on Marjorie's answer to the buyer's concern?
Explanation
In this conversation the seller seems to...
Selling 9th Edition by Stephen Castleberry,John Tanner
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